We’ve heard the expression “Death by PowerPoint”.
Let’s not do that.
LiveCorp commissioned me to redesign their PowerPoint presentations and create a new range of templates. Creating a new design complete with matching colour palettes is relatively easy. It’s discerning the necessary material and how best to present it that is the difficult thing.
So the project involved:
- questioning the content
- understanding the audience
- presenting the material
Successful communication is about opening up a bi-directional channel. The wider the channel the more successful the communication. So we need big highways between each other more than small circuitous pathways.
Slides are the summary, the visual cues and the memory hooks for a great presentation. More elements are required for successful communication – but a well thought-through set of slides can help.