The client was very clear about creating something that would appeal to the target market (excuse the pun). So I scoped out a few ideas (sorry). Couldn’t use a scattergun approach to this one – had to be keenly focussed.
The project included (for Australian and New Zealand markets):
- business card
- DL flyer
- advertising banners for other websites
- email footers
In this type of project the client receives the print-ready artwork, colour specifications and other digital files as necessary or defined in the brief.
Know your market well. This includes understanding and using the imagery, colours, terms (jargon) and the expressions that resonate with your target audience.